CONCEPT TESTING
Evaluate, measure, avoid uncertainty.
There are no successful ideas
without testing.
The Method Research, On-demand concept insight package designed for the food and beverage industry.
Use customer knowledge to inform the entire process of bringing a new product, a new branding or a new collaboration to the market.
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GET OFF THE SHELF
WHAT YOU WILL LEARN
Test ideas and evaluate the interest of your concept
Study customer challenges to overcome them
Target audience preferences & expectations
Product and brand consideration
Online channels, test digital ads effectiveness
Current trends understanding
Concept, product and ad testing
Outline marketing opportunities
ADDITIONAL OPTIONS
Focus on specific segments
Monthly/Quarterly subscriptions
Additional respondents
Additional qualification
Focus on a specific area
INCLUDED
500 respondents
10-15 questions
Consumer of a type of product
Interactive data reports
Lead time: up to 4 weeks
Country of your choice
Survey in the local language
Dedicated account manager
From
Testing
Save budget and avoid under-performing strategic and marketing decisions with the right testing.
Evaluation
Get the exact details on the current step you're taking and identify whether it is successful or not.
Market Trends
Identify the latest trends and what people are thinking about it and adapt your communication & strategy.
WHY CHOOSE
THE METHOD RESEARCH
F&B PACKAGES?
INSIGHTS FROM RESPONDENTS
We survey the local population about their consumption habits, how they think of your brand and products
See what consumers think about
your brand & products
and the most recent trends.
ADAPTED PACKAGES
Packages developed with food & beverage experts that are focused on your brand, market and country.
ON-DEMAND INSIGHTS
Get valuable information on customer profiling, current consumer opinions, and the digital presence of your competitor in no time.
HOW IT WORKS
Get started with 3 easy steps
Discovery
call
1
Book a discovery call and we will share with you our latest work as well as show you how it can be useful for you.
Package
Definition
2
We adapt and add additional questions and information that will bring more relevance to your brand.
Data collection
& visualisation
3
We collect all the answers in less than a month and provide you with an interactive report as well as our analysis.
FREQUENTLY ASKED QUESTIONS
OTHER PACKAGES
Customer Persona
Know deeply your target.
Understand each specific persona to focus on delivering personalized marketing, build loyal relations, price products effectively, and forecast how new vehicles or services can perform.
Customer Insights
Segment identification
Brand positioning
Starting from $5,990
Brand Evaluation
Make the difference.
Get to know your brand performance to make smart decisions on how to connect with your target. Compare it with the one of your direct competitors and outline marketing opportunities.
Brand performance
Competitive Overview
Brand & product perception
Starting from $5,990
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